- What Are Backlinks? - Backlinks are all over the Internet. It is when one website mentions another website and creates a link to it. These are also, referred to as “incoming links,” backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. Whenever backlinks occur, it is like receiving a vote for a webpage. The more votes you get from the authoritative sites creates a positive effect on a site’s ranking and search visibility.
- What is an Authoritative Site? - Authoritative sites are determined by Page rank and Page Rank is the best indicator of an authority site. Page Rank is assigned to sites that provide great content, and resources that is quality content. There are many tools online to check a sites authority and page rank. Getting links from authoritative sites is the best practice, disavowing links from bad sites also helps.
- What is Disavowing - To disavow links is to protect your site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem.
As you can see Backlink work can be very time consuming. We take care of this work for you on a monthly basis. We reach out to sites that are authoritative or have high page ranks and ask them to link to your site. We also go through the list of incoming links and make sure to disavow links that could be harming your site.